With the acquisition of GUC Agency, Intracto Group is taking the next step in the Netherlands

With the acquisition of GUC Agency, Intracto Group is taking the next step in the Netherlands

Amsterdam / Herentals, 27 September 2019 - Intracto Group reinforcing itself with the Dutch GUC Agency. This creative agency has 105 team members and is known for successful integrated campaigns for clients such as Coop Supermarkten, Hyundai, Primera, Welkoop, Superunie, KPN, Klaverblad, Jacobs Douwe Egberts Professional, Universal and VANS. 

Stronger range of services 

For Intracto Group, this acquisition is a new solid step forward in the Netherlands. With the expertise and experience of GUC Agency in the field of strategy and creation, Intracto Group is strengthening the current range in terms of technology, content and marketing. The entire management of GUC Agency remains actively involved and becomes a shareholder in Intracto Group. 

Bringing brands to life from one single strategy & creation 

A key goal within GUC Agency is to really bring brands to life. Straight through mass media and social media, in the digital domain and in shops. 

Before GUC Agency got its current name at the end of 2018, it already experienced considerable organic growth as Goud Uberconnected with striking brand campaigns, activations and social. The agency has already made a number of strategic acquisitions with Icemedia (digital), Redmint (retail) and DIFR (experiential). All expertise is located at Surinameplein in Amsterdam. 

Intracto and GUC Agency support each other's growth 

Brian Hirman, Managing Partner of GUC Agency, is given the assignment to further build on the office proposition and at the same time support the growth of Intracto Group. 

Brian Hirman: "We have grown significantly in recent years, both in terms of clients and in terms of team. Today, this enables us to build on a solid and super healthy organisation that can offer a wide range of online and offline expertise to our clients." 

"When we came into contact with Intracto Group, we quickly saw the possibilities to further develop our proposition in both width and depth. We both have strong growth ambitions and soon saw opportunities to do that even more strongly together. " 

"Clients in the Netherlands and Belgium need to know that they can come to us for full service processes and therefore for a sophisticated and integrated solution. The more challenging the marketing communication question, the better." 

Innovative and successful solutions as an asset 

Pieter Janssens, CEO of Intracto Group: "The GUC Agency cases speak volumes. Look at what they have done for brands such as Coop (360 ° brand campaign) and VANS (advanced data and insights in retail). GUC Agency guarantees innovative, creative and result-oriented through-the-line solutions. " 

"After acquiring Frontmen, we are now investing in a promising Amsterdam agency once more. Our ambition remains clear: to take the lead in Amsterdam and the Netherlands and become top-of-mind in the sector through impactful realisations." 

This acquisition brings the total number of team members in the Netherlands to 345. The entire Intracto Group is now composed of 700 experts.

Posted on Sep 27, 2019