Sander Tacx Group Digital Director

Larissa van Haasteren


Sander Tacx (1970) has quite a lot of experience in the digital agency world. He was account director at Media Republic and Lost Boys. At Boondoggle (later: Havas Boondoggle) he was the managing director. On September 1, Tacx transferred from the agency Born05 where he was a senior client partner. Sander Tacx: “In order for brands to come alive, working from one major idea is essential. By integrating our digital labels DIFR and Icemedia, GUC Agency is even more equipped to provide brands not only with a heart, but with a beat as well. With our own digital creative studio in Lisbon, we also have the necessary execution power in-house. I’m extremely excited to contribute to the further development of this agency and its clients.” Brian Hirman, Managing Partner GUC Agency: “After acquiring Icemedia last year and DIFR this year, we’ve invested greatly in the substantive and operational integration of these digital activities into GUC Agency. With Sander joining us, I’m confident we’ll be able to further increase our added value to clients on the digital field.