nieuws

Goud Uberconnected and sister agencies merge into one agency brand: GUC Agency

Larissa van Haasteren

on 30/10/2020

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Following the merger between Goud Activatie and Uberconnected in 2016, the agency has made a quite lot of progress. Goud Uberconnected (brand campaigns, activations and social) experienced considerable organic growth. Moreover, the agency acquired Icemedia (digital), Redmint (retail) and DIFR (experiential) subsequently. At the start of this year all agencies were housed under one roof at Surinameplein, Amsterdam. Managing partner Brian Hirman: “At GUC Agency, campaigns, content, conversations and experiences all emerge from a single central strategy and an all-encompassing creative idea. We believe that this is the way for brands to truly come alive. Both through mass media and social media, in the digital domain as well as in-store. To realize this vision we’ve invested considerably over de past few years in the necessary specialist expertise and in the integration of that expertise in the account teams. Being housed under one roof has definitely sped up this integration process. Continuing under one joint agency brand – GUC Agency – is therefore no more than a logical next step.”

Other articles

GUC Agency obtains highest score in client satisfaction research 2018

Larissa van Haasteren

#nieuws

The calculated average is based on a total of thirteen criteria: work speed, relationship management, price-performance ratio, effort & service, administrative processing, accuracy of work, handling of briefings, creativity, effectiveness, function as a sparring partner, proactivity, function as a business accelerator and satisfaction in general. On 11 of the 13 criteria GUC Agency obtained a higher score in 2018 compared to 2017. Especially on the latter criterion - satisfaction in general – the score was significantly higher: from 7.90 in 2017 going on 9.58 in 2018. Happy clients, justifiably so! The complete results of the agency customer satisfaction research are published on [fonkonline.nl](https://fonkonline.nl/) today, and will be published in FONK50 and in Red Alert 2018 magazine on Friday, November 30.

New campaign for Primera

Larissa van Haasteren

#nieuws

Life is made up of moments, both big and small. People may for instance get absorbed by a good book for hours, enjoy reading the newspaper during breakfast, or spontaneously surprise someone with a nice gift. This campaign shows all kinds of people during these types of moments in life. It reminds you of the fact that Primera plays a role in many of these moments, and it tells you that Primera is happy to turn such moments into special moments.

Sander Tacx Group Digital Director

Larissa van Haasteren

#nieuws

Sander Tacx (1970) has quite a lot of experience in the digital agency world. He was account director at Media Republic and Lost Boys. At Boondoggle (later: Havas Boondoggle) he was the managing director. On September 1, Tacx transferred from the agency Born05 where he was a senior client partner. Sander Tacx: “In order for brands to come alive, working from one major idea is essential. By integrating our digital labels DIFR and Icemedia, GUC Agency is even more equipped to provide brands not only with a heart, but with a beat as well. With our own digital creative studio in Lisbon, we also have the necessary execution power in-house. I’m extremely excited to contribute to the further development of this agency and its clients.” Brian Hirman, Managing Partner GUC Agency: “After acquiring Icemedia last year and DIFR this year, we’ve invested greatly in the substantive and operational integration of these digital activities into GUC Agency. With Sander joining us, I’m confident we’ll be able to further increase our added value to clients on the digital field.